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Do you hate/like your VA clients?

Do you hate/like your VA clients?

Do you #HateLike your VA clients? 

They’re decent people who do good work. They always pay you on time, and you’re happy to work with them because they’re lovely.

But is there a teeny-tiny part of you that also hates them?

Does this sound familiar?

  • The tasks they assign you are a teeny bit boring.
  • Your ideas are ignored when you speak up.
  • They ring you whenever they like and expect you always to answer.

Even though they pay for only a fraction of your time, and you’re not as involved in their business as you’d like.

You KNOW you can help them in so many other ways, but despite your best efforts, you can’t shift the label of being the “helper” or “admin”.

It might not seem like it now as they’re nice people, but these are non-ideal clients for you.

Benefits of the ‘non-ideal’ clients

Here’s the good news…

VA-ing with non-ideal clients and doing less than interesting work helps you figure out who you do like supporting and the type of work that fulfils you.

Plus, you’ve already done the hardest part which is setting up your own business. Wherever you go from here will be based on leaning into your true feelings and then taking the right action.

Learn from my experience

Sat at the desk

A story for you:

I realised I hated ad hoc client work because it made me feel like I was doing the bare minimum for the client, and I didn’t have the opportunity to shine.

My clients were happy, but I felt I was doing a rubbish job because I knew I was capable of helping them in so many more ways. And it wasn’t aligned with what I did best.

But if I hadn’t offered ad hoc services right at the beginning, I wouldn’t have learned this lesson.

If you feel like the VA title is holding you back, but you aren’t sure where to go next, here are five tips that can help you build your confidence to make the next move.

1. Develop a growth mindset

Keep soaking up all that juicy knowledge that’s directly relevant to your business. Invest in training. Learn every single day. Just don’t fall into the trap of confusing motion with action. If you find yourself learning all this stuff but not making any changes, you might need to call yourself out in that internal BS.

2. Know what you’re good at and where you’re going

One way to boost your confidence as a business owner is to have a clear understanding of what you’re good at AND a clear vision for where you’re heading. We’re not just talking SMART goals – think SMARTEST goals. Having goals mapped out means you’ll feel more motivated by the incremental measurements of success.

3. Stay positively realistic

Negativity will quickly reduce your motivation and suck your energy to move forward. When you surround yourself with positive people, thoughts and energy, all while being realistic about what’s achievable, you will become more encouraged and productive. Surround yourself with positive influences – like working with an accountability buddy. These will give you the extra push when you are feeling unmotivated and be able to help you stay on track.

4. Move past self-doubt

Ack, self-doubt puts a damper on far too many ideas before they’ve even been given a chance. If you are afraid of moving forward, despite believing you have a great idea, break it down into those baby steps. Remember – success never comes overnight – it will only ever come over time. Recognise that the negative self-talk is trying to protect you by keeping you small, and keep taking the right next step towards your goals.

5. Celebrate the small stuff

When you invest in a training course that’s going to progress your career more quickly, celebrate that decision. Or when you sign your first ideal client, celebrate that action. When you sell your first ebook, celebrate that sale. Those little happy dances will serve as a reminder of how flippin’ talented you are and that you can reach your goals and have success in your business.

While I’m here to support you if you decide you want to progress from VA to something more, it’s ultimately up to you where you take your business next. Following the above advice will help to guide you toward what you need to do to improve your business and prove to yourself that you can succeed, whatever you decide to do.

Don’t fall into this trap

Don’t fall into this trap

I want to shine a light on something I’ve seen a LOT recently.  If you’ve fallen into this trap, it could well be stopping you from achieving the levels of success you deserve.

Before I start, I want to add a disclaimer: if emotions run high after reading this blog, ask yourself what those feelings are telling you. Because believe me, this comes completely from a place of wanting to help you play bigger in your business. 

Are you ready?

Never ASSUME, because when you ASSUME, you make an ASS of U and ME.

Something you’ve heard all too often before, I bet.

But that phrase really hit home for me recently when I wrongly assumed I could hire the right freelancer quicker than most people. I knew the process inside out. I knew a lot of freelancers. And I could do this with speed!

Hiring a freelancer

Hiring a freelancer

Here’s the story.

I thought about what I needed from a freelancer. So, I carefully considered the skills, systems, scope, availability and pricing. Then I started my keyword search on Facebook and LinkedIn.

I found a handful of people who were a potential fit.  I did a bit more digging, and realised they all fell into one of three categories:  

1. Freelancer Type A

Freelance Type A is active on social media and posts her content regularly. This is super useful because I get to see their personality through her tone of voice. It interests me enough to head over to the website. And the website shows me that she’s taking time to market her business and generate leads.

2. Freelancer Type B

Freelancer B is primarily sharing other people’s content and not creating their own. It’s kinda useful. But it doesn’t tell me more about their services. Nor can I get to know their personality from their tone of voice.

3. Freelancer Type C

Poor freelance C. They only have posts from months ago and the page look a bit sad and seriously neglected.

How you look from the outside

Initially, I assume that the freelancers with no posts were fully booked up. There is nothing online to show me they’re spending any time marketing or drumming up business. But I discover that some of these business owners are actually complaining in Facebook groups about not having enough client work.

They did have the capacity to take on another client.

They did want more work.

It’s confusing. Their lack of online presence means I immediately assume they don’t have time to market themselves because they were already fully booked. But the brutal truth is that they don’t have enough work and aren’t taking any action to change that.

If you need more clients then you must do these things

For the love of all things holy, if you need more clients then you absolutely have to:

  • Have a presence on at least one social media platform. And choose the one where your target audience is already hanging out. I hereby give you permission to deactivate accounts which don’t bring sales or you neglect. Closing down the Twitter account I hate (but the experts told me would be a lead-generating machine) was utterly liberating and one less thing clogging up my head.
  • Post your own conversational/inspirational/awareness-raising content and allow your personality to shine through.
  • Make a commitment to post regularly. It doesn’t matter if that’s daily, twice a week or fortnightly. Be unwaveringly consistent so your profile looks loved and nurtured. And make sure there’s something new at least every month.
  • If you have a pinned post, let it showcase your expertise and is no more than a couple of months old. It’s the first post people will see when they view your profile. Do you really want them to clock that it’s dated last year and assume you haven’t created any other pin-worthy content since then?

Do all of the above even when you’re fully booked. Then you’re constantly top of mind when potential clients need your services and you create a steady stream of enquiries.

Tough love

So there’s a little bit of tough love.  Whether you’re a VA or OBM or fall into that Type C category, you are losing out on prospective clients just like me.  We wrongly assume that a lack of online presence means you don’t need to market your business because you have enough work already.