I want to shine a light on something I’ve seen a LOT recently. If you’ve fallen into this trap, it could well be stopping you from achieving the levels of success you deserve.
Before I start, I want to add a disclaimer: if emotions run high after reading this blog, ask yourself what those feelings are telling you. Because believe me, this comes completely from a place of wanting to help you play bigger in your business.
Are you ready?
Never ASSUME, because when you ASSUME, you make an ASS of U and ME.
Something you’ve heard all too often before, I bet.
But that phrase really hit home for me recently when I wrongly assumed I could hire the right freelancer quicker than most people. I knew the process inside out. I knew a lot of freelancers. And I could do this with speed!
Hiring a freelancer
Here’s the story.
I thought about what I needed from a freelancer. So, I carefully considered the skills, systems, scope, availability and pricing. Then I started my keyword search on Facebook and LinkedIn.
I found a handful of people who were a potential fit. I did a bit more digging, and realised they all fell into one of three categories:
1. Freelancer Type A
Freelance Type A is active on social media and posts her content regularly. This is super useful because I get to see their personality through her tone of voice. It interests me enough to head over to the website. And the website shows me that she’s taking time to market her business and generate leads.
2. Freelancer Type B
Freelancer B is primarily sharing other people’s content and not creating their own. It’s kinda useful. But it doesn’t tell me more about their services. Nor can I get to know their personality from their tone of voice.
3. Freelancer Type C
Poor freelance C. They only have posts from months ago and the page look a bit sad and seriously neglected.
How you look from the outside
Initially, I assume that the freelancers with no posts were fully booked up. There is nothing online to show me they’re spending any time marketing or drumming up business. But I discover that some of these business owners are actually complaining in Facebook groups about not having enough client work.
They did have the capacity to take on another client.
They did want more work.
It’s confusing. Their lack of online presence means I immediately assume they don’t have time to market themselves because they were already fully booked. But the brutal truth is that they don’t have enough work and aren’t taking any action to change that.
If you need more clients then you must do these things
For the love of all things holy, if you need more clients then you absolutely have to:
- Have a presence on at least one social media platform. And choose the one where your target audience is already hanging out. I hereby give you permission to deactivate accounts which don’t bring sales or you neglect. Closing down the Twitter account I hate (but the experts told me would be a lead-generating machine) was utterly liberating and one less thing clogging up my head.
- Post your own conversational/inspirational/awareness-raising content and allow your personality to shine through.
- Make a commitment to post regularly. It doesn’t matter if that’s daily, twice a week or fortnightly. Be unwaveringly consistent so your profile looks loved and nurtured. And make sure there’s something new at least every month.
- If you have a pinned post, let it showcase your expertise and is no more than a couple of months old. It’s the first post people will see when they view your profile. Do you really want them to clock that it’s dated last year and assume you haven’t created any other pin-worthy content since then?
Do all of the above even when you’re fully booked. Then you’re constantly top of mind when potential clients need your services and you create a steady stream of enquiries.
So there’s a little bit of tough love. Whether you’re a VA or OBM or fall into that Type C category, you are losing out on prospective clients just like me. We wrongly assume that a lack of online presence means you don’t need to market your business because you have enough work already.