I hope you had a fantastic Christmas. Now I have to admit we did have a bit of drama yesterday because Santa accidentally brought Freya roller skates that were both for the same foot. So you can imagine she was a little bit disappointed, particularly as he had also bought her knee pads and wrist guards, and all of that good stuff as well. So you can imagine what we’re going to be buying on Amazon today, can’t you?
But anyway, we survived and I hope you did as well.
I’ve written a post recently about how many people are too busy to think about hiring a VA. They’re just stuck in that busywork constantly. And the problem with that, and this is particularly true if you’re trading time for money, is that you get stuck in that busy trap. And it means that you literally reach a limit of how many hours you can work based on how many hours you choose to put in. That means that you’re limiting your earning potential as well.
So there becomes a point where you have to think about leveraging somebody else’s time or working smarter and not harder in order to keep scaling and growing your business.
One of the problems that the often clients come to me with is the fact that they feel like they’re so stuck in doing all of that busy work, that they’re slowly falling out of love with their business, because they’re getting frustrated that they can’t scale and grow in the way that they would like.
And it all comes back to time.
“I’m too busy to hire a VA”, all comes down to time and priorities.
At the end of the day, we always make time for the people or the things that mean something to us. And that’s how we prioritise our life. So if somebody’s saying that they don’t have time to hire a VA it’s because they don’t feel like they’re not going to get that return on investment soon enough to to make that leap.
In my clarity calls, I talk to clients about all of this and I talk about how they can hire quickly and onboard safely and smoothly so that they’re setting their VA up for success. And because it’s all a matter of priorities, until you decide what your top priority is, you’re never going to give it the time that it needs in order to move you forward.
Now, while I was thinking about time in general, it made me realise that I’m not giving my marketing the time and attention it deserves.
I’ve realised that I’m really good at kind of staying in my lane and being really focused. But the only way I can do that is by shutting out all of the external noise.
So that means not being as active on social media. It means like I’ve shut down my Instagram account, I’ve closed down my Twitter, just because for me, I need to kind of stay in my own lane and stay on track by not opening myself up to all of these distractions.
But actually, I’ve realised that I need to give time to those things because the only way I’m going to build credibility with the people who are going to work with me is by getting in front of them more and engaging with them more – ie building relationships and friendships.
I’m really pleased that I’ve managed to stay present with my social media marketing in terms of the posts that I’m putting out. But I think I’m going to get so much more out of doing videos and Little things like this, because it’s going to be a quicker way to build the trust, the like and the know factor – that holy trilogy in terms of sales, with the people who I hope to be working with at some point.
So I guess there’s a couple of things going on here.
But it all relates to time.
Time is just a matter of priorities and working out what your priority is and how you’re going to spend that time.
For me, I’ll be helping business owners who believe that they are too busy to hire a VA and I’m working with them to make sure that they have complete clarity on how to onboard quickly and safely and I set them up for success. But also for my own priority perspective. I’m going to be putting more time thought and consideration into my marketing and showing up with you lovely people on a regular basis so that I’m speaking with you and getting to know you guys as well. So, thank you so much for your time.
Enjoy the rest of your Boxing Day and I’ll catch up with you soon.
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